Hankook to sponsor touring car race series

Order Reprints

Hankook Tire America Corp. has signed a three-year contract to be the title sponsor of the Hankook United States Touring Car Championship race series.

Hankook's Ventus RSS Z211 R-Compound racing tires will be the spec tires for this year's events, which features compact sport sedans.

Hankook's logo will be displayed at each racing venue and on drivers' vehicles.

"Hankook is dedicated to expanding our motorsports activities both as a demonstration of our technology, as well as our brand building marketing campaign," says Hankook Tire America CEO and President J.W. Choi.

Related Articles

How to Leverage Inspections to Drive More Business

M&A During Downturns: Historic Trends Point to Bright Future

Sales Makers or Order Takers? How to Determine 'Who’s Who' on Your Team

You must login or register in order to post a comment.