Michelin North America Inc.'s (MNA) BFGoodrich brand has become a sponsor of the new Wal-Mart FLW Kingfish Tour and the Wal-Mart FLW Redfish Series.
"Anglers and their families represent a key demographic for BFGoodrich tires," says Thom Peebles, BFGoodrich brand director.
BFGoodrich tires will be featured in a variety of formats as a result of the sponsorship deal, including the "FLW Outdoors" TV program on Fox Sports Net, according to MNA officials.
