Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

Kumho replaces UHP icon, discloses 2004 sales

Order Reprints

Kumho Tire U.S.A. Inc. is replacing its popular Ecsta 712 with the Ecsta SPT, its next-generation value ultra-high performance tire.

The Ecsta SPT will be available this March in 32 sizes, Kumho officials announced at the company´s dealer meeting in Cancun, Mexico, today. (Ninety-percent of Kumho´s dealer network is attending the event.)

Another 18 sizes will be added by September.

The SPT "retains the low-wearing characteristics of the 712," which put Kumho on the ultra-high performance map in the United States. It boasts reduced noise -- plus improved grip, handling and wet performance -- compared to its predecessor.

Replacing the 712 with the SPT "is probably the most important thing we´ve done in the last three years," says Rick Brennan, Kumho director of brand management.

Kumho achieved $354 million in U.S. sales in 2004, a record for the company and 9% more than it projected at the beginning of the year. Kumho expects to reach $423 million in U.S. sales during 2005. The 712 played a major role in Kumho´s sales last year.

Related Articles

Kumho charts sales rebound in 2004

Michelin discloses first quarter sales

Continental discloses 2009 sales, income

You must login or register in order to post a comment.