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Goodyear tire showcases fuel savings

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This year and last, the Goodyear Assurance Fuel Max tire has contributed to high-profile fuel economy exercises to showcase the advantages of the technology, Goodyear Tire & Rubber Co. notes.

In late August, Craig Henderson, of Bellingham, Wash., drove his custom-built car more than 1,400 miles -- from the U.S.-Canada border to the U.S.-Mexico border -- on one tank of fuel. With Assurance Fuel Max tires providing the traction, the car achieved more than 119 miles per gallon during the journey.

In 2009, in an impressive display of fuel economy, two drivers from Australia broke the "48 Contiguous U.S. States Fuel Economy Guinness World Record," driving a standard Volkswagen Jetta TDI equipped with Goodyear Assurance Fuel Max tires. This three-week, 9,000+ mile drive through all 48 contiguous states in the U.S. showcased the potential fuel savings from the fuel-efficient tread compound found in the new tires. Helen and John Taylor had set the previous record in 2008 with a mark of 58.82 mpg. With the 2009 journey, the Taylors achieved a significant improvement in fuel economy with a strong final average of 67.90 mpg.

The Goodyear Assurance Fuel Max also was named one of the "100 Most Innovative Products of the Year" by Popular Science magazine. The tire made the Popular Science "Best of What's New" 2009 list of products in the Automotive Technology category.

Goodyear Assurance Fuel Max tires also have been selected as original equipment fitments for recognized fuel-efficient vehicles, such as the 2011 Chevrolet Volt, 2011 Chevrolet Cruze Eco, 2010 Ford Fusion S, and 2010 Toyota Prius.

The Goodyear Assurance Fuel Max is an all-season traction with a full range of 32 sizes, fitting more than 80% of the passenger tire segment. Additionally, Assurance(CS) Fuel Max is a tire with the same fuel-saving benefits, available in 21 sizes for SUVs and crossover vehicles.

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