Federal Corp. recently played host to independent tire dealers from Hong Kong at the company's headquarters in Chungli, Taiwan. The dealers participated in a full day of workshop and training seminars.
The informal event covered a wide range of topical issues, including a look at global markets and strategies. Federal also showcased its new eco-friendly Formosa Terra tire and Couragia F/X asymmetrical tire.
“This is a once-a-year opportunity for tire dealers and suppliers from Hong Kong to get together, and for them to gain exposure to new ideas, techniques and information as we aimed to: provide a forum for the discussion of matters with common interests, both technical and commercial," says Henry Lin, director of worldwide sales.
"With more incentive to offer to our consumers, this gathering will help Federal to increase its stature in the market of Hong Kong and Asian region.”
