St. Louis, Mo.-based ad firm The National System Inc. has launched a Web site that lets tire dealers design personalized banners, tire inserts, posters, counter cards and other promotional materials via their own computers.
Dealers logging onto the tire.customsignmaker.com site pick a promotion or theme, customize it and then submit it to National System officials, who then start production.
National System promises 72-hour turnaround upon receipt of order.
