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Nokian sponsors new ski movie, tour

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Nokian sponsors new ski movie, tour

Nokian Tyres Inc. has been named a sponsor for a new movie about skiing, plus a subsequent tour.

The movie, "Work It Out," was filmed in the eastern U.S. and Canada and follows a skiing team around Maine, Quebec, Vermont and other locations.

Nokian's North American headquarters is in Colchester, Vt. "It seemed logical for our North American headquarters... to sponsor a ski movie and tour," says Marc Bujold, Nokian business development manager. "In addition to our sponsorship, we provided the tour with a number of Nokian goods to raffle, including a new set of winter tires."

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