Williams tells a 'tale of two dealers'
"The sales counter is where the action is," writes MTD contributor Wayne Williams in the latest edition of his Counter Intelligence column.
"It's where the sales are made -- or not. It's the final link in the chain between tire manufacturer and the end user -- the consumer."
In his new column, Williams recounts a recent visit to two independent tire dealerships in California, and discusses how each approached customers at the sales counter.
"Though both would be considered successful, there was a distinct difference at the counter. Their energy levels were significantly different."
For the full story, including tips on how your employees can be more effective at the sales counter, see the November issue of Modern Tire Dealer, available now!