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SEMA Show, Day Four: Conti EcoPlus wins Best New Product award

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The Continental ProContact with EcoPlus Technology passenger tire was named Best New Product at the 2010 Specialty Equipment Market Association Show.

The all-season tire, which was introduced earlier this year, was recognized "for its innovative low-rolling resistance and fuel-saving features," according to Continental Tire the Americas LLC officials.

“We’re very honored to be receiving this prestigious award,” says Bill Caldwell, vice president of sales and marketing, Continental Tire.

EcoPlus Technology consists of two main components: Tg-F Polymers and +Saline. "The Tg-F polymers are temperature-activated, functional polymers that increase compound-bonding, improving the wear and fuel efficiency of the tire," say Continental officials.

"+Silane is an additive that works to enhance the tire’s grip on slippery roads, drastically reducing stopping distances. These technologies work together to enhance the driving experience for a long tire life when conditions are normal, and they provide excellent wet braking on slippery roads."

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