Falken Tire to become official truck tire of Monster Energy AMA Supercross
In collaboration with Feld Motor Sports, the promoter of the series, Falken Tire and in particular, its highly regarded WildPeak All-Terrain tire, will have a large presence at each track through signage, while the company will support the series through television spots on CBS, which carries the race events, and increase its advertising in motocross magazine titles. In addition, Falken will utilize on-site fan activation through its specially modified tractor trailer, along with several display vehicles featuring its lifted Toyota Tundra.
“Like fans of many motorsports series, the people in the stands and in the paddock are loyal to the brands that support their racing,” stated Andrew Hoit, Falken's Director of Marketing, “and Falken has discovered that not only do these fans and racers have a higher percentage of truck and SUV ownership, they want a tough tire that responds well to their on and off road needs. That’s where our WildPeak A/T comes in.”
WildPeak A/T has reinvigorated the all-performance sport utility and light truck tire market through its aggressive stance for maximum traction, and its rigid block design allows for exceptional on road response and optimized off road handling. WildPeak is currently available in 15-inch to 20-inch diameters in metric and LT metric with many plus-sized applications. In January 2011, Falken will add an additional 17 Large Overall Diameter (LOD) sizes from 33- to 37-inch tall tires for 17", 18", and 20" wheel fitments.
“We're extremely proud to bring Falken Tire into the Supercross family," said David Prater, Director of Supercross, Feld Motor Sports. "Falken’s dedication to excellence and highly interactive on-site activation will continue to enhance the overall fan experience at Monster Energy Supercross.”
The 2011 season begins on January 8, at Angel Stadium at Anaheim, CA, and runs for 17 events through May. For more information, please visit HYPERLINK "http://www.supercrossonline.com/"www.supercrossonline.com.