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Yokohama provides online ADVANTAGE

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Yokohama provides online ADVANTAGE

Yokohama Tire Corp. has launched a new Web site based on its Yokohama ADVANTAGE Associate Dealer Program.

The site monitors program earnings for consumer and commercial tire dealers, including cash rewards and marketing support like showroom displays and signage.

"An array of metrics is made instantly available," says Dan King, Yokohama vice president of sales and marketing, "including Performance Snapshot, Rewards History and Co-Op Advertising Funds."

The Performance Snapshot is broken down into three categories: Past Performance, which provides immediate access to the dealer's tier-level attainment; Current Quarter Progress, which includes results from each month and lets dealers see how many units they need to purchase to reach the next tier; and Annual Projections, which calculates "what the current purchasing trend can yield in terms of annual payouts," according to company officials.

"With a few clicks, dealers can learn detailed information about their rewards."

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