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Make more money with these marketing tips

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There are right ways and wrong ways to market your automotive services. And your marketing ideas can evolve as technology advances.

When do you change your strategies? When do you stay the course?

"As more and more businesses emerge vying for your attention -- and your marketing dollars -- many shop owners are literally being bombarded with ads and calls and e-mails filled with what feels like a million new ideas," says CustomerLink Services Inc. staff writer John Daulton.

He helps you wade through all the options in "The right ways to explore new marketing ideas," a Web exclusive feature article on It always helps to follow the basics, he adds.

For more information on CustomerLink, visit

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