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AAPEX caters to retailers eight times over

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Eight of the 30 "Learning Forum" education sessions at the Automotive Aftermarket Products Expo (AAPEX) are designed for aftermarket retailers.

The education sessions will take place Nov. 2-3 during the 2010 AAPEX Show, which is part of Automotive Aftermarket Industry Week in Las Vegas, Nev. They will be held in the Venetian Hotel at the Venetian/Palazzo Congress Center, Level 1, in Marco Polo Rooms 701-706.

Topics for the retailer-focused sessions are:

1. Relating, Not Translating: How to Market to Latinos, Kelly McDonald, McDonald Marketing.

2. Social Media: What is it and How Do You Know When it is Working? (a Lunch & Learn session), Mark Sprague, NGK Spark Plugs, moderator; Jeff Hilimire, Engauge Digital and Natasha Swanson, Monarch Products Inc., panelists.

3. New Vehicle Technologies and Their Impact on the Aftermarket, Ken Hamann, Link Engineering Co., former General Motors Corp. executive.

4. Customer Service: How to Keep Customers Rushing Back for More, Kelly McDonald, McDonald Marketing.

5. Effective Communication for Today’s Workplace: Strategies for Success, Cory McGuire, Dale Carnegie Training.

6. Data Quality and the Impact on Your Web Site Search Engines, Noel Pennington, Edgenet.

7. Making It Right vs. Getting It Right, Robert Nadeau, Industrial Performance Group.

8. Drive the Business, Steer the Brand, Phil Akin, Hellman Inc.

All AAPEX education sessions are accredited for 0.1 continuing education units (CEUs) by the University of the Aftermarket toward the AAP and MAAP professional designations. They are free-of-charge, except for the Lunch & Learn sessions, which require registration and pre-payment of $15 per person.

For more information on these sessions, as well as information on all other education sessions retailers might be interested in, visit

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