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Plans announced for Automechanika Malaysia

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Automechanika Malaysia, the trade fair for automotive parts, equipment and service suppliers, will run from March 31 to April 2, 2011, at Kuala Lumpur Convention Centre.

This biennial event is organized by Messe Frankfurt (HK) Ltd., in collaboration with the Malaysia External Trade Development Corp. (MATRADE), and supported by 14 leading international and Malaysian industry associations.

The seventh edition will offer a full spectrum of automotive products and services and expects to attract 165 exhibitors from around the world. 

The 2009 event received a positive response from the industry despite the global economic slowdown, show organizers note. A total of 133 exhibitors from 14 countries and regions and 4,521 professional visitors from 57 countries and regions attended the event. Of these visitors, 78% had purchasing authority. 

To support "green" initiatives, Automechanika Malaysia 2011 also will launch “Go Green,” a special showcase to promote advanced green products and technology which will include green vehicles and suppliers of automotive parts, equipment and technology.

Automechanika Malaysia will also feature various educational seminars on the latest green technologies, market trends and business opportunities to help attendees keep updated with various green topics.

Jason Cao, general manager for Messe Frankfurt in China, says, “Green cars are the future trend for the automotive industry. In view of this, our goal is to increase our exhibitors long-term competitiveness, particularly in this area. The Go Green showcase will keep them updated with the latest green developments and it offers an ideal platform for green exhibitors to introduce their products and services to buyers who are looking for this product sector.” 

Automechanika Malaysia  also is setting up an ASEAN pavilion for ASEAN companies to showcase their new products and innovations. Exhibitors will be exclusively allocated a prime location which will enhance their networking efficiency with buyers.  

Automechanika Malaysia is one of 14 global Automechanika fairs held in Asia, Europe, North America, South America and Africa. For more information, go to www.automechanika.com or email autoasia@hongkong.messefrankfurt.com

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