Atturo Tire Corp. has entered the Brazil market via an exclusive distribution arrangement with RC Comercio, which now will do business as Atturo Pneus Brazil.
"With annual growth expected at 5%, it is predicted that Brazil will soon have the fifth largest economy in the world," say Atturo officials.
"The Brazilian market demands a quality, non-Chinese product. The Atturo AZ800 perfectly fits this niche with proven quality and the proper ratings for SUV, crossover and sport truck fitments at a value price point."
Atturo views Brazil "as a key market for our global distribution program, as well as a regional indicator of the brand's potential in South and Central America."
The first shipments of Atturo tires to Brazil will take place this week.
