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Atturo takes AZ800 to Brazil via new distribution

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Atturo Tire Corp. has entered the Brazil market via an exclusive distribution arrangement with RC Comercio, which now will do business as Atturo Pneus Brazil.

"With annual growth expected at 5%, it is predicted that Brazil will soon have the fifth largest economy in the world," say Atturo officials.

"The Brazilian market demands a quality, non-Chinese product. The Atturo AZ800 perfectly fits this niche with proven quality and the proper ratings for SUV, crossover and sport truck fitments at a value price point."

Atturo views Brazil "as a key market for our global distribution program, as well as a regional indicator of the brand's potential in South and Central America."

The first shipments of Atturo tires to Brazil will take place this week.

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