Hankook Tire America Corp. achieved a 63% original equipment tire sales increase during the second quarter and a 26% increase "in overall sales, year-over-year," according to Hankook officials.
The company's replacement tire sales "also were up vs. the same period last year with a 21% increase."
"Increases in new vehicle sales and replacement products industry-wide contributed to these jumps but do not alone explain the achievement. Hankook continues to buck the trend and gain market share.
"In replacement tire sales, Hankook has seen increased sales in all premium product categories, including the ultra-high performance (category)."
"We are incredibly pleased with these results," says Soo Il Lee, Hankook Tire America's president. "These sales increases are due in part to an increased awareness for our brand in the U.S. from consumers and OE manufacturers alike. We fully expect this momentum to continue during the second half of the year."
