Respondents to Modern Tire Dealer’s recent 2010 Truck Tire Survey ranked product quality as the most important supplier attribute, while profitability came in at a close second.
Dealers listed fill rate as the third most important supplier attribute, warranty/adjustment policy as the fourth most important attribute, and retreadability as the fifth most important supplier attribute.
Rounding out the list (in descending order):
* Technical support.
* Brand awareness among end users.
* Marketing support to the end user.
* Fuel efficiency/low rolling resistance.
* Original equipment fitments
When asked if they plan to add or drop a truck tire line or multiple lines in 2010, 18% of respondents said yes. Eighty-two-percent said no.
Stay tuned to www.moderntiredealer.com for more exclusive truck tire dealer data and statistics.
