Respondents to Modern Tire Dealer’s recent 2010 Truck Tire Survey ranked product quality as the most important supplier attribute, while profitability came in at a close second.

Dealers listed fill rate as the third most important supplier attribute, warranty/adjustment policy as the fourth most important attribute, and retreadability as the fifth most important supplier attribute.

Rounding out the list (in descending order):

* Technical support.

* Brand awareness among end users.

* Marketing support to the end user.

* Fuel efficiency/low rolling resistance.

* Original equipment fitments

When asked if they plan to add or drop a truck tire line or multiple lines in 2010, 18% of respondents said yes. Eighty-two-percent said no.

Stay tuned to www.moderntiredealer.com for more exclusive truck tire dealer data and statistics.