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Croswell joins Croswell at WECnology

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Erik Croswell has joined WECnology LLC as director of sales and marketing.

Croswell has more than 10 years experience helping tire dealers with the following:

* marketing,

* Web design and development,

* graphic design, and

* tire dealer business software.

He also owns and operates a Web development business headquartered in Milford, N.H.

“I am delighted that my son, Erik, has decided to join the WECnology team as my director of sales and marketing," says CEO and President Wayne Croswell. "He has dedicated the past 10 years to the tire industry at ASA Tire Systems, and has a true passion for marketing, sales, and, more importantly, for helping tire businesses use fresh modern technology to increase their bottom line."

Headquartered in Amherst, N.H., WECnology describes itself as a company "dedicated to helping tire dealers maneuver through the complexities of technology investments" with the help of a network of technology providers. For more information, visit

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