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Croswell creates WECnology for tire dealers

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Croswell creates WECnology for tire dealers

Wayne Croswell has founded WECnology LLC, a company dedicated to helping tire dealers maneuver through the complexities of technology investments.

Croswell has 33 years of experience in the software and technology fields, the last 21specifically dedicated to the tire industry. Most recently, he was president of ASA Tire Systems, and is currently serving as president of the Tire Industry Association.

Croswell says he saw a void in the tire industry with respect to helping dealers determine what is best for them as they evaluate technology solutions. WECnology will evaluate offerings in the technology market, and partner with those solution providers believed to be “best of breed” in their areas of technology for tire dealers. 

"Our partners, or 'WECnologists' as we like to call them, will be thoroughly evaluated," he says. "If the valuation is successful, WECnology will add them to their portfolio of preferred providers.

"When a dealer has a specific technology need, they can call on WECnology to help them determine what solution is best for their business. Our goal is to help dealers choose the right technology solution in an unbiased setting, and exceed the dealers’ expectations, at no additional cost.”

WECnology, based in Amherst, N.H., strives to provide a no-cost resource of trusted, preferred technology providers with proven tire industry expertise. To learn more about the new company, or if you are a technology business interested in becoming a recommended “WECnologist,” visit You also can call Croswell at (603) 249-5530, or email him at

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