Bridgestone to hike Firestone, Dayton prices

May 4, 2010

Bridgestone Bandag Tire Solutions (BBTS) will raise prices on its Firestone and Dayton brand truck and bus tires up to 6% on June 1.

The company raised prices on its Bandag retread materials up to 6% on May 1.

Kurt Danielson, vice president of sales and marketing for BBTS, says the firm "continues to look for ways to balance costs and continue to deliver a premium package of value to our dealer and fleet customers."

However, price increases are necessary due to "the unrelenting escalation of costs outside of our control," including raw material, fuel and energy.

Bridgestone has already announced that it will raise prices on its Bridgestone, Firestone and associate brand consumer tires up to 6% on June 1, which will be a big day for price hikes.

Continental Tire the Americas LLC,.Cooper Tire & Rubber Co., Falken Tire Corp., Hankook Tire America Corp. and Michelin North America Inc. also will raise prices on various products that day.

Continental will hike passenger and light truck tire prices up to 6% and medium truck tire prices up to 7%. Cooper will increase prices on all of its passenger and light truck tires up to 7.5%. Falken will increase prices on its passenger and light truck tire lines up to 6%, while boosting its radial medium truck tire prices by up to 4%.

Hankook Tire America Corp. will raise its passenger, light truck and medium truck tire prices up to 6%. Michelin will increase prices on its Michelin, BFGoodrich, Uniroyal, private and associate brand passenger and light truck tires up to 6%, replacement channel only.