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Pirelli chooses interactive marketing agency

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Pirelli chooses interactive marketing agency

Pirelli Tire North America has selected Rosetta Marketing Group LLC as its as its first interactive agency of record.

Rosetta, an independent digital advertising agency based in Hamilton, N.J.,  will be advising Pirelli on matters related to interactive marketing and advertising, including comprehensive personalized consumer marketing programs across all interactive channels.

"We look forward to helping Pirelli grow in North America by enhancing their connections with current Pirelli customers and expanding their reach into additional segments of the tire buying market through interactive channels," says Paul Elliott, a Rosetta partner.

Pirelli's global agency of record continues to be Young & Rubicam Inc.

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