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Alliance names Demarse VP of OE sales

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Alliance Tire U.S.A. has named Dick Demarse vice president of original equipment sales. He comes to Alliance from GPX International, whose U.S. assets were acquired by Alliance late last year.

Prior to joining GPX in 2007, Demarse worked for Groupe Michelin in both the U.S. and Europe. At Alliance, he will work with machinery manufacturers in a variety of segments, including farming, earth-moving, construction, mining, forestry and more.

"He brings a world of experience to the role, and he's done an outstanding job managing GPX's relationships with Caterpillar and John Deere," says Alliance President Manny Cicero. "Dick has the insight and customer focus to help equipment companies get the most from our broad product line."

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