Ecsta HM rated high by European magazine

March 23, 2010

Kumho Tire reports its Ecsta HM was rated "very recommendable" by Auto Bild, one of Europe’s most prestigious automotive magazines.

Kumho Tire was the only Korean tire manufacturer to receive the comment “very recommendable,” and ranked third place among 14 tire brands which included Michelin, Continental and Dunlop, the company says.

The tire test evaluated handling, braking, driving comfort and fuel efficiency in controlled testing. The Kumho Ecsta HM received high ratings for its handling, braking, steering response and resistance to hydroplaning. Auto Bild wrote, “Kumho Tire’s Ecsta HM received high scores in most test categories, especially in those of noise and hydroplaning.”

Previously, the Ecsta HM tied for second place in the tire test by German magazine Autozeitung in 2009. With the latest in Kumho tread compounding technology, the Ecsta HM boasts enhanced driving stability and extended product life.  It is a three season tire built specifically for the European market, Kumho notes.

Auto Bild is one of the most influential automotive magazines in Europe, with circulation of 660,000 copies in 35 countries every week, Kumho adds.