Trelleborg wins New Holland tractor fitments

March 23, 2010

Trelleborg Wheel Systems has won fitments on two New Holland special edition Blue Power tractors, the T7070 AutoCommand and the T7060 PowerCommand.

The tractors will be equipped with Trelleborg TM800, TM900HP and TM700 tires.

The fitment agreement "is a strategic step forward," say Trelleborg officials. The goal of the partnership between Trelleborg and New Holland "is to offer the customer a state-of-the-art solution."

The partnership between the two companies will be promoted in the coming months with a joint ad campaign. "Co-branding is one of the most effective ways of communicating our nature as a specialist," says Lorenzo Ciferri, marketing director of Trelleborg's Agriculture Division.