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Vogue online showroom 'well-received'

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Vogue Tyre & Rubber Co.'s new online showroom, EnTyre 360, has been "very well-received by visitors to Vogue's Web site," says Ken Brockway, the company's director of marketing.

"We found that our customers needed a way to visualize what their cars would look like with Vogue tires, wheels and grills. We wanted a program that was easy to use for our customers (and) would enhance the reality of the vehicle."

Currently, EnTyre 360, which was developed by computer graphic company QA Graphics, displays two cars that can be "virtually modified," the 2010 Cadillac CTS and the Lexus RX350. QA Graphics is working with Vogue to add the 2010 Cadillac SRX Crossover and the Cadillac Escalade EXT to the program.

"Two more vehicles from the 2010 Lexus models are also scheduled to be developed this year."

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