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MTD looks at how dealers use social media

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What are tire dealers doing to leverage social media to help their businesses? Find out in the March 2010 issue of Modern Tire Dealer, available now.

The feature-length article examines the rise of social media, popular social media platforms, how they work and how several progressive independent tire dealers are using them to promote their companies.

"A traditional marketing person probably wouldn't see any value in (social networking) at all," says one of those dealers, Spencer Carruthers, owner of Kenwood Tire Co. in West Bridgewater, Mass. "But it's so anti-traditional that I like it."

"In the entire history of advertising, independents have been at a disadvantage to the large chains and big box retailers," says Shawn McKenzie, vice president of marketing for Summit Tire of Mass. Inc., a Brockton, Mass.-based wholesaler with locations across New England. "I think that's about to change.

"Through social media, you have the ability to be in touch with your customers constantly, and at that point, the tables are turned."

For more, see the March issue of MTD!


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