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U.S. AutoForce show focused on business

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More than 500 customers from all over the Midwest attended Combined Locks, Wis.-based U.S. AutoForce's annual convention/trade show, held last week in Wisconsin Dells, Wis.

The event, which ran Feb. 24-25, included a trade show populated by dozens of tire and auto parts suppliers, including tire manufacturers Cooper Tire & Rubber Co., Continental Tire the Americas LLC, Michelin Americas Small Tires, Goodyear Tire & Rubber Co., Yokohama Tire Corp., Pirelli Tire North America Inc. and Kumho Tire U.S.A. Inc.

The show was explicitly designed to promote commerce, says Brian Erickson, U.S. AutoForce's Goodyear brand manager. "We encouraged our vendors to sell at the show... to put items on special. It's a business show!"

The event also included a series of seminars discussing social media, Internet marketing, hiring and retaining young employees, and emerging vehicle technologies.

U.S. AutoForce also made several announcements during the event, including details about a dealer incentive trip next year. "We also have some Internet initiatives that we rolled out to our program dealers," says Erickson.


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