Michelin in discussions with FIA on Formula One
Reported on the joesaward.wordpress.com blog:
Michelin Managing Partner Jean-Dominique Senard has confirmed to Bloomberg that the world’s second-largest tyre maker is now involved in “formal discussions” with the FIA but is not going to come back unless it suits the company.
“We might consider returning but there are some very clear conditions,” Senard said. This would mean that the rules would have to change to allow Michelin to show the performance that their products can bring, notably in terms of fuel saving and CO2 reduction.
With Bridgestone's exit at the end of 2010 from Formula One (F1) the FIA which governs F1 is embracing a more environmentally sensative stance in technologies used in the series.
Michelin's Green X Challenge program in the American Le Mans series has successfully shown the company's participation in fuel economy advancements in racing. Is Michelin interested in a larger worldwide audience? Time will tell.