Federal Tire Corp. is developing an extensive marketing plan for tire dealers termed the "Federal Image Corner."
"The objective of the Image Corner marks a step in a global effort to help consumers gain a better understanding of Federal," the company says.
Federal's aim is to create a showroom feature "that establishes the essence of the Federal brand for sustaining its competitive edge and improving the dealer's business in all areas."
The Federal Image Corner includes "engaging and dynamic" elements including tire racks, poster stands and promotional item displays which demonstrate Federal's latest tire technologies.
The informative, customer-friendly corner areas use colorful graphic elements to highlight the character of the Federal brand, the company says.
