Continental Tire North America Inc. has expanded its commitment to Grand-Am Road Racing by becoming the official tire of the Grand-Am Rolex Sports Car Series, starting with the 2011 season.
The new official series status complements the company's previously announced title sponsorship of the Grand-Am Continental Tire Sports Car Challenge.
"Continental Tire is committed to being a leading force in the motorsports community," says Bill Caldwell, vice president of sales and marketing for Continental. "The Rolex series is one of the most highly-regarded racing series in the U.S., and will be a perfect format to emphasize the capabilities of our Continental ExtremeContact ultra-high performance tires."
According to Kevin Hindson, vice president of marketing and communications for Grand-Am Road Racing, Continental was selected as the official tire through a "stringent evaluation process."
For more information on Grand-Am Road Racing, visit www.grand-am.com.
