Grand-Am Road Racing chooses Continental

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Continental Tire North America Inc. has expanded its commitment to Grand-Am Road Racing by becoming the official tire of the Grand-Am Rolex Sports Car Series, starting with the 2011 season.

The new official series status complements the company's previously announced title sponsorship of the Grand-Am Continental Tire Sports Car Challenge.

"Continental Tire is committed to being a leading force in the motorsports community," says Bill Caldwell, vice president of sales and marketing for Continental. "The Rolex series is one of the most highly-regarded racing series in the U.S., and will be a perfect format to emphasize the capabilities of our Continental ExtremeContact ultra-high performance tires."

According to Kevin Hindson, vice president of marketing and communications for Grand-Am Road Racing, Continental was selected as the official tire through a "stringent evaluation process."

For more information on Grand-Am Road Racing, visit

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