Bridgestone commercials to air at Super Bowl
Bridgestone Americas Tire Operations LLC (BATO) will unveil two new Bridgestone brand commercials during the Super Bowl, which airs Feb. 7 on CBS.
One 30-second ad will run at the end of the first quarter, while the other will air during the third quarter.
One ad, "Whale of a Tale," features three young men "on an adrenaline-packed drive toward the coast," accompanied by a killer whale, according to BATO officials.
The other ad, "Your Tires or Your Life," will take viewers "on a journey to a future world... where nothing is more valuable than a great set of high performance Bridgestone tires."
In addition, the Bridgestone brand will serve as the official sponsor of the Super Bowl's halftime show, which features legendary rock band The Who.
"The Super Bowl is the biggest single TV event of the year, and it's the one event that people watch both for the game and the commercials," says Mike Gorey, president, U.S. and Canada Consumer Tire Sales Division, BATO.
Both commercials, he explains, "have a surprise comic twist and great special efects so we're excited and we think our commercials will have people talking about Bridgestone on Monday morning."
For a preview of both commercials, see www.bridgestonetire.com/superbowl
More than 95 million viewers watched last year's Super Bowl.