Ferrari picks Bridgestone for 485 Italia

Jan. 15, 2010

The Bridgestone Potenza S001 ultra-high performance tire will be original equipment on the new Ferrari 485 Italia.

The tire was developed "to match the high-level handling, control and safety requirements" of the car, say Bridgestone officials.

Bridgestone Corp. has supplied tires to Ferrari since 1990. "Many of Ferrari's flagship models have been fitted with Bridgestone tires, including the 612 Scaglietti, the Enzo Ferrari and the Superamerica."