Vredestein Banden B.V. has established a partnership with Europe-based car tuning firm Carlsson.
"In Carlsson, we now have a strong partner in the field of premium styling," says Vredestein Germany Marketing Director Michael Lutz.
"Carlsson is one of the best car tuning manufacturers in the world.... the Carlsson name stands for elegant and exceptional design, high-torque engines and innovative, German-quality engineering for Mercedes cars."
The partnership will focus on "ultra-high performance tires aimed at the high end of the exclusive car market," according to Vredestein officials. "We'll be joining forces at salons and working together in press-related activities and advertising efforts. Vredestein will be marketed and promoted as Carlsson's strategic tire partner of choice."
