Continental Tire the Americas LLC has added the basketball programs at schools in six high-profile conferences to its sports marketing sponsorships.
The company has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for the schools and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.
The IMG property schools are: University of Arizona, University of Connecticut, Duke University, University of Florida, Georgia Institute of Technology, University of Kansas, University of Michigan, University of Nebraska, University of Oregon, University of South Carolina, St. John’s University, Syracuse University, and the University of Texas.
The Learfield property schools are: University of Louisville, University of Missouri, University of North Carolina, University of Oklahoma, University of Kentucky, Seton Hall University, University of Wisconsin, and the Big Ten Conference.
“This is a great addition to our partnership portfolio at Continental Tire,” says Travis Roffler, director of marketing for Continental Tire.
“College basketball exemplifies top performance and so does Continental so it’s the perfect match. This partnership will allow us to build relationships with the millions of fiercely loyal, and passionate, college basketball fans across the country. We’re looking forward to the opportunities this platform will provide.”
The partnership is in addition to Continental Tire’s existing partnerships with Duke University and the University of Southern California which include Continental Tire as the Official Tire Partner of each athletic department.
