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Federal celebrates 60 years in business

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Federal celebrates 60 years in business

Federal Corp. ended a year of 60th anniversary celebrations in markets worldwide with a carnival in Taiwan attended by more than a thousand of its partners, customers and staff.

The carnival featured live performances by the local TV show artists, a giant cake-cutting and a tire-rubber sculpture exhibition as part of a competition to celebrate 60 years of Federal Tyres, according to the company.

Another highlight of Federal’s Diamond Jubilee year was celebrated at the Moscow International Automobile Salon in Russia with former Manchester United player Bryan Robson as the guest of honor. Federal has been the official tire partner of the Manchester United soccer team in Russia and Taiwan since 2013.

Federal staged Diamond Jubilee celebrations in Japanese, European, Russian, American markets worldwide over the last 12 months.

“It’s been another highly successful year on and off the race track for Federal Tyres,” says Da-Wu Chen, Federal’s global sales and marketing director Da-Wu Chen.

“Our 60th anniversary celebrations have provided a huge boost to the Federal family ahead of a pivotal year in 2015. With the launch of brand new products in the market, including the next generation of 595 RS-R, Federal will cement its position as the ultra high performance tire of choice for customers looking for high-speed thrills at an affordable price.”

Federal was founded in Taiwan in 1954 and is Taiwan’s first registered tire manufacturer. Federal is one of Taiwan’s major exporter of tires with a presence in over 120 markets worldwide.

For more recent news on Federal, read “Federal breaks ground for plant in Taiwan.”

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