Rancho brand will mark 60 years in 2015
Launched by Clarence Shook as family-owned “Rancho Jeep Supply” in Los Angeles, Calif., Tenneco Inc.’s Rancho performance suspension and shocks brand will celebrate its 60-year-long history during 2015.
Tenneco kicked off the brand’s anniversary celebration at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas last week. The Rancho booth included a 2014 Jeep Wrangler JK and 1952 Jeep Willys that featured an array of Rancho systems, shocks and accessories.
Since 1955, the brand has grown from a popular off-road and Jeep-specific parts supply business to the design of conversion kits, roll bars and safety belts for early Jeeps to a suspension and ride control manufacturer. Tenneco says Rancho has always been one of the leaders in off-road innovations and product designs.
The Rancho brand also has a history of involvement in the off-road community and its stewardship.
“It’s an exciting milestone for such a renowned brand,” says Chris Gauss, director, performance products, Tenneco. “The Rancho brand has been a leader in the off-road industry – through community involvement, product development and strategic global alliances – from the start and continues to adapt to this dynamic industry.”
Tenneco says The Rancho brand is best known for its best-selling shock absorber, the Rancho RS5000, and the world’s first adjustable shock absorber, the Rancho RS9000 XL. Rancho products are designed, manufactured and marketed by Tenneco.
For more information, visit www.GoRancho.com.