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Pennzoil’s driveline oils portfolio is simplified

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Pennzoil's Driveline Oils Portfolio is Simplified

Shell Lubricants (SOPUS Products US) introduced a redesigned Pennzoil brand portfolio of transmission and axle oils at the 2014 Automotive Aftermarket Product Expo in Las Vegas last week.

The company says the Pennzoil Platinum Transmission and Axles Oils are designed to cover 95% of the passenger cars and light trucks in North America. The tiered line of automatic transmission fluids (ATF), manual transmission fluids (MTF) and axle oils are part of the Pennzoil Platinum product line for complete drivetrain protection.

“The Pennzoil Platinum Transmission and Axles Oils build on the technology of Pennzoil Platinum motor oils by offering full synthetic performance with a wide range of products designed to meet vehicle needs,” says Doug Kooyman, Pennzoil global brand manager.

The Pennzoil Platinum driveline oils feature the traditional Pennzoil yellow bottle with similar labels to Pennzoil Platinum Full Synthetic motor oils providing a recognizable look for the entire product portfolio. The side color bar on each bottle identifies the general fluid type: ATF, Axle, MTF (Gear) or CVT (Continuously Variable Transmission).

The simplified line of Pennzoil driveline oils allow shops to stock only one premium brand of driveline lubricants to meet their needs, according to Steve Balfe, Pennzoil North American marketing specialist.

“They offer OEM service fill approvals or performance that meets many of the latest specifications and requirements on the road.”

Shell Lubricants is a subsidiary of Royal Dutch Shell plc.

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