Retail Suppliers Wholesale Distribution

SEMA Show, Day Two: Triangle has global plan

Order Reprints

Triangle Tyre Co. Ltd. presented its global branding strategy and product plans to dealers and media at the 2014 Specialty Equipment Market Association (SEMA) Show.

The company announced two new products for the North American market: the Sportex for the UHP segment and the Protract for the value segment. The tires will debut in mid-2015.

The Sportex will be available in 33 sizes to cover the UHP range from 16- to 24-inch rims, 55 to 35 aspect ratio and W to Y speed rating. The Sportex will replace the TR968 tire.

The Protract will be available in 33 sizes for 13- to 17-inch rims, 70 to 50 aspect ratio and T to V speed ratings. The Protract will replace the TR928 tire.

Triangle says a branding strategy and marketing program will support the new products.

The company is based in Shanghai, China. For more information, visit www.triangle.com.

Related Articles

SEMA Show, Day Two: Triangle president hypes 'green' goals

SEMA Show, Day Four: CEMB USA has two new tire changers

SEMA Show, Day Three: TIA revises Strategic Plan, creates Electoral Committee

Upcoming Events

02 Nov

Automotive Aftermarket Industry Week
Las Vegas, NV

You must login or register in order to post a comment.