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SEMA Show, Day Two: Triangle has global plan

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Triangle Tyre Co. Ltd. presented its global branding strategy and product plans to dealers and media at the 2014 Specialty Equipment Market Association (SEMA) Show.

The company announced two new products for the North American market: the Sportex for the UHP segment and the Protract for the value segment. The tires will debut in mid-2015.

The Sportex will be available in 33 sizes to cover the UHP range from 16- to 24-inch rims, 55 to 35 aspect ratio and W to Y speed rating. The Sportex will replace the TR968 tire.

The Protract will be available in 33 sizes for 13- to 17-inch rims, 70 to 50 aspect ratio and T to V speed ratings. The Protract will replace the TR928 tire.

Triangle says a branding strategy and marketing program will support the new products.

The company is based in Shanghai, China. For more information, visit www.triangle.com.

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