Retail Suppliers

SEMA Show pre-show: Aeolus tool finds True Tire Value

Order Reprints

Aeolus Tires will be introducing its True Tire Value (TTV) tool that correlates quality and price to quantify value at the Specialty Equipment Market Association (SEMA) Show Nov. 4-7 at the Las Vegas Convention Center.  

“There is a misconception of the term ‘value’ in the marketplace,” says Mike Leverington, general manager, United States. “Price is not the same thing as value.

“Value is the relationship between quality and price. Simply put, how much do you really get for your money? Consumers deserve to know what they are getting for their hard-earned money, and our True Tire Value tool does just that.”  

With a simple mathematical equation, True Tire Value is calculated by dividing a tire’s quality score by its retail price. The quality score is based upon Uniform Tire Quality Grading (UTQG) standards, set by the National Highway Traffic Safety Administration. The prices are actual retail pricing from leading tire retailers.   

The True Tire Value model allows users to compare high performance, ultra-high performance and touring tires head-to-head against one another, Aeolus reports. A TTV score is assigned to each tire the user selects. The tires are then sorted by TTV score, with highest value tire rising to the top.   

“True Tire Value proves that top quality doesn’t always come with a big price tag,” says Leverington. “Our goal is to provide a tool to the industry, and to the consumer, which helps them to make the best tire buying decision possible.”  

You can see a demo of Aeolus’ True Tire Value tool at SEMA booth #40186.  

For more information, visit

You must login or register in order to post a comment.