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Trelleborg tires are featured on video game

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Trelleborg tires are featured on video game

Trelleborg Wheel Systems has been selected by GIANTS Software as an official partner of the new Farming Simulator 15 video game. As a result, agricultural and forestry machines within the game are fitted with Trelleborg’s tires.

Farming Simulator 15 invites players to take on the challenges of modern agriculture. This includes cultivating land, harvesting crops while increasing yields as well as working with animals.

The 2013 edition sold over four million copies. Farming Simulator 15 features over 100 tractors and agricultural and forestry machines from 34 major original equipment manufacturers, each equipped with Trelleborg tires.

Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems, says, “We are delighted to have the opportunity to associate our brand with Farming Simulator 15, a widely anticipated video game for the agricultural industry.

“Over the years, we have demonstrated our long-term commitment to fostering the development of the agricultural industry and improving the efficiency, productivity and sustainability of future farming. With young farming professionals being one of the game’s target audiences, Farming Simulator 15 provides the ideal platform for us to do so, yet again.”

Thomas Frey, art director at GIANTS Software, says, “We recognized that Trelleborg is also extremely active and innovative in the field of mobile communications, promoting an extraordinary digital offering to young professional farmers and people passionate about agriculture. As such, selecting Trelleborg as Farming Simulator 15’s official partner was a natural choice.”

Farming Simulator 15 includes Trelleborg tires across a range of applications including high power tractors, harvesters and forestry machines. Several of Trelleborg’s agricultural radial tires are featured, such as the TM900 High Power, TM800, TM700 and TM600. Developed specifically for high power tractors, the agricultural radial range provides optimum traction and load capability at high speeds, reduced soil compaction and durability to enhance the productivity of farming operations.

The video game also showcases Trelleborg’s TH400 agro-industrial tire for light industrial applications such as telescopic handlers, backhoes and compact loaders. In addition, Farming Simulator 15 also features Trelleborg’s radial tire for harvesting and combined machines.

Developed in 18 languages, Farming Simulator 15 is available on PC and Mac, and early in 2015 it will be available on PS4, PS3, Xbox One and Xbox 360.

Trelleborg will exhibit the video game at its booth at several upcoming leading agricultural exhibitions and events, providing visitors with the opportunity to take on the challenges of modern agriculture virtually, while making themselves familiar with Trelleborg tires across a range of applications.

For more information on Farming Simulator 15, see www.farming-simulator.com.

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