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Hoit will not tread lightly at Tread Lightly!

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Hoit will not tread lightly at Tread Lightly!

Andrew Hoit, Falken Tire Corp.'s vice president of sales, has been appointed to the board of directors of Tread Lightly! The appointment was made on Oct. 7, 2014, at Tread Lightly!’s annual meeting in Salt Lake City, the company's headquarters.

Tread Lightly! is a non-profit organization dedicated to promoting responsible recreation across the country. Hoit is a longtime advocate of safe and responsible off-road recreation across the country.

"I believe strongly in what Tread Lightly! does," says Hoit. "Off-roading is such an important sport to me, and I have always been a proponent of education which is vital to protecting our natural environment in its natural condition so everyone can continually enjoy access to our public lands.

"I look forward to helping Tread Lightly! grow its membership and ensure access to offroading as a sustainable recreational activity for generations to come."

Falken Tire, a manufacturer of high performance on- and off-road tires for cars, trucks, SUVs and crossovers, has supported Tread Lightly! through a cooperative partnership dedicated to helping the organization educate the public on the importance of conserving environments to ensure sustainable recreation endures as an outdoor lifestyle. Falken also is the Official Tire of Tread Lightly!

"Tread Lightly! is committed to protecting access to the great outdoors for the benefit and enjoyment of people of all ages, and our diverse board has a growing interest in the many issues currently impacting access to public and private lands and waters,” says Lori McCullough, executive director and board member for Tread Lightly!

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