The Hybrid Shop LLC (THS), a network of dealers servicing hybrid-electric vehicles (HEVs), has become an AskPatty Certified Female Friendly Auto Repair Facility.
THS also launched a female-focused microsite that provides the tools and resources requested most by women.
Says THS Chief Visionary Officer Matt Curry: "We knew becoming a Certified Female Friendly Auto Repair Facility would be a natural step, fusing our environmentally-friendly hybrid battery pack conditioning services with becoming a female-friendly operation.
“We look forward to building long-term relationships with our environmentally-conscience female customers, so they too can feel empowered to improve and extend the life of their hybrid-electric vehicles through our services.”
Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer, according to Jody DeVere, CEO of AskPatty.com, Inc.
"AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. The Hybrid Shop's commitment to women shows that they are serious about earning their business," she says.
For more information on the THS dealer network and the equipment, technical training and marketing support it provides for dealers servicing hybrid vehicles, visit www.thehybridshop.com.
For recent news on THS, see ‘The Hybrid Shop names Dave Crawford CEO.’
