GRI Launches Green XLR Earth Ag Tire Line

Aug. 29, 2022

Global Rubber Industries Pvt. Ltd. (GRI) has launched its Green XLR Earth series of radial ag tires, which it calls "one of the world's first sustainable tire service for the agriculture segment."

The tire, according to GRI officials, has been developed "with 37.5% sustainable materials" and has been built "to nurture and protect the environment and deliver superior functional properties to drive high performance and productivity for tractors across global markets.

"Designed in a novel earthy green color, the Green XLR Earth series is produced with a high percentage of recycled carbon black to reduce its carbon footprint. It also incorporates soybean oil, which is renewable and sustainable, unlike petroleum-based oils, and ensures that natural rubber maintains more of its original qualities to enhance the tire's overall performance."

"It also contains next-generation HD silica, which is a sustainable material that further improves tire performance. Reclaimed rubber is another integral component and is sourced from end-of-life tires through a green recycling process."

The line be displayed during this week's Farm Progress Show in Boone, Iowa.

"True to our vision to move humanity towards making a positive impact on the planet, we believe that this trailblazing launch of one of the world's first earth-friendly tires will open a new era of high-grade agriculture tires," says GRI Managing Director Prabhash Subasinghe.

"Providing farmers with the ability to do what is important for their farm productivity and yield, while also presenting them with a unique opportunity to do what is best for the environment, was an emerging need that required urgent addressing," says GRI CEO Dr. Mahesha Ranasoma. "As a sustainability-driven organization, GRI is positioned well to serve this need, as we drive green initiatives through a unique value chain presented through our hallmark Green X Circle."