CEAT to Sponsor Rodeo Organizations, Events

May 24, 2022

CEAT Specialty Tires Ltd. is sponsoring rodeo events across America to promote CEAT brand tires to farmers.  

The tire company is the official tire sponsor and exclusive category event and broadcast partner of the World Champions Rodeo Alliance (WCRA), Women’s Rodeo World Championship (WRWC) and the National High School Rodeo Association (NHSRA). 

“I come from a farming family, so I know that equipment buying decisions, including tires, are not taken lightly,” says Ryan Loethen, president of CEAT Specialty Tires.

“The wrong decision on tires can really set you back and on the flip side, having the right tires for the equipment and operating conditions can significantly contribute to profitability. With these sponsorships, CEAT hopes to connect with the farmers and ranchers that comprise the backbone of the rodeo community and help them make the right decisions when it comes to their tire needs.” 

The sponsorships entail branding on the organizations’ digital assets, national TV coverage and significant exposure at the following rodeo events in 2022:

WCRA Triple Crown Rodeo in Corpus Christi, Texas;

WRWC Finals in Fort Worth, Texas;

NHRSA Junior High Finals in Perry, Ga.;

NHRSA High School Finals in Gillette, Wyo.;

Days of 47 Cowboy Games and Rodeo in Salt Lake City, Utah;

WRWC Finals in Las Vegas, Nev;

The Cowboy Channel Cowboy Christmas in Las Vegas, and;

WCRA Cowtown Christmas Championship in Fort Worth, Texas