Titan, Kubota Sign Tractor Tire Exclusivity Agreement

Feb. 1, 2022

Titan International Inc. and Kubota Tractor Corp. have entered into an exclusivity agreement on certain sizes of Titan's new Trac Loader II tires for compact and utility tractors.

The tire will sport both the Titan and Kubota brands on its sidewall.

"The Trac Loader II is a first for Titan as an OEM-branded tire product in this space" and is the tire manufacturer's second exclusivity deal with Kubota, says Titan President and CEO Paul Reitz. (Previously, Titan and Kubota partnered on the Goodyear brand R14T.)

"We were impressed with how the Trac Loader II performed in residential and commercial applications when paired with our compact and utility tractors," says Chris Box, Kubota's director of marketing, compact and utility tractors.