Americana Tire and Wheel (ATW) - Kenda’s distribution arm serving the North American towable trailer, utility, RV, marine and agricultural industries - has rebranded as Kenda Americana Tire and Wheel.
Changes to the brand include a new logo, a new website, a revised catalog and updated email addresses.
“The branding and logo have been updated to bring them in line with our expanding business and reflects our forward momentum throughout the organization at Kenda American Tire and Wheel," says Dave Craig, Kenda Americana Tire and Wheel's president.
The company remains the primary distributor of the Kenda Loadstar and Karrier brand specialty trailer tires, which are designed and tested at Kenda's Akron, Ohio, technology center.
"What we're launching today captures the pride we have in both the products and the industries we serve," says Craig. "By having Kenda as an integral part of our branding, we are tying both brands together for a stronger future."
The new website for Kenda Americana Tire and Wheel will be updated on a regular basis with company news, new product offerings and the company's latest catalog. For more information, go to www.americanatire.com.