GRI Hires Global Commercial Director

March 1, 2024

Global Rubber Industries Pvt. Ltd. (GRI) has named Barry Guildford to serve as the company's global commercial director as of March 1. He will lead global sales and marketing for GRI.

Guildford most recently served as head of the Northeastern Europe region and head of ContiTrade sales for Continental AG. GRI says Guildford led the transformation of Continental's automotive retail networks across multiple countries, touching both fleets and electric vehicles. He also created marketing strategies, brand re-launch efforts and digital business solutions that led to "significant growth."

"Barry Guildford’s appointment as our global commercial director is a testament to our commitment to excellence, business innovation and growth. His extensive experience and proven leadership skills make him the ideal candidate to drive GRI’s commercial strategy forward," GRI Managing Director Prabhash Subasinghe said in a statement.

"Joining GRI as the global commercial director presents an exciting opportunity to leverage my experience and drive meaningful impact for GRI in the global specialty tire market," Guildford said. “I am thrilled to be part of GRI’s journey, particularly as they are deeply committed to sustainability and green initiatives worldwide. I look forward to leading the commercial team towards new heights of success while advancing our environmental responsibility."

GRI said with Guildford's guidance the company "is poised to capitalize on emerging opportunities, expand its market presence, and reinforce its commitment to delivering innovative specialty tire solutions to customers globally."