Ralson Names New VP of Sales

May 7, 2025

Ralson Tire North America (RTNA) has promoted Mark Roe to vice president of sales for the company.

He previously served as vice president - sales (West) for RTNA.

“Mark brings over three decades of rich experience in domestic and regional sales within the tire industry and has been an integral part of RTNA since 2024,” says RTNA Senior Vice President Brian Sheehey.

“His deep industry expertise and leadership will be key drivers in strengthening our sales organization.”

Sheehey adds that all RTNA sales managers will collaborate directly with Roe for role assignments and aligned execution, “ensuring sharper focus and enhanced performance across RTNA.”

Christy Neito also has been promoted to the role of business manager for RTNA.

Neito, who joined RTNA in 2023, has more than 20 years of experience in office management, bookkeeping and operational administration.

"In her expanded responsibilities, Neito will oversee cash management, compliance, banking and accounting coordination, as well as provide administrative support for HR services" for RTNA, according to company officials.

“Christy’s expertise and collaborative approach will be pivotal as we scale operations,”says Sheehey. “We are confident that these changes will further propel RTNA’s growth trajectory and strengthen our foundations for the future.”