Confia Launches Truck Tire Line

Confia Tires LLC is launching its XMPLAR commercial truck tire line in the United States.

XMPLAR is a factory-direct program, according to Confia Tires officials.

Based in Houston, Texas, Confia Tires is positioning XMPLAR as a "mid-tier-three product line and will market it as a quality brand at a reasonable price, delivering profits for the dealer and operational benefits for the end user," according to Confia Tires officials.

The program will be supported "by our expanding distribution center in Houston."

Confia Tires is "a partnership of two tire industry veterans, Feisal Shariff and Michael Milo, who bring over 60 years of combined experience in the tire industry. Our deep experience allows our customers to benefit from reliable information as we navigate market uncertainties together."

The Confia brand name "is derived from the Spanish word for trust and confidence."

XMPLAR brand truck tires will be manufactured by Sentury Tire USA.