Tireco Rolls Out Next-Gen Milestar TBR Tires
Tireco Inc. has introduced the next generation of its Milestar commercial truck tire line-up, covering steer, drive, trailer and all-position applications.
"The new portfolio represents a significant advancement in rubber formulations and casing construction, delivering a commercial lineup engineered to perform at a higher standard," according to Tireco officials.
The range provides "comprehensive coverage for long-haul, regional, pickup and delivery and mixed-service operations. Each product is developed with a clear focus on durability, even wear, fuel efficiency and retreadability, all of which are core attributes typically associated with premium commercial tire programs and critical to improving uptime and lowering total cost-per-mile."
According to Tireco officials, the new Milestar TBR tires "are built around advanced rubber compounds and refined tread designs intended to deliver predictable performance throughout the life of the tire. Select products within the line-up are
SmartWay-verified, delivering fuel-efficient performance for long-haul and regional operations, while a Two-Casing Guarantee reinforces Milestar’s confidence in long-term casing durability and service life.
"Field performance results from long-haul and pickup and delivery fleet use confirm the performance objectives of the redesigned TBR lineup. Real-world operation across steer, drive and trailer positions has shown controlled, even wear and consistent performance, reinforcing Milestar’s focus on durability, retreadability and long-term cost-per-mile value."
"This lineup was developed with a clear focus on what matters most to commercial operators: uptime, predictable performance and total cost-per-mile,” said Bill Woeste, senior vice president, brand division, Tireco. “By investing in advanced rubber compounds, we are delivering a commercial tire program that reflects our commitment to providing long-term value while remaining accessible and easy to do business with.”
The new Milestar TBR tires are available through Tireco's Milestar Momentum associate dealer progran.
"We set out to build the next generation of Milestar commercial products to perform beyond what is typically expected of a tier-three product line,” says Andrew Hoit, president of Tireco's brand division. “That same mindset extends to how we support our dealers by creating a complete commercial offering that delivers high-quality products, meaningful earning opportunities and long-term value, without added complexity."
Hoit told MTD that the TBR market presents "a strong opportunity" for Tireco and its Milestar brand. "TBR has grown over the last four to five years. There's more inventory in the market. It's very competitive. There's a lot of opportunity for us. We have a very compelling story to tell."